We’ve produced the online content for Beauty & the Beast: The Ugly Face of Prejudice, a new Channel 4 show made by Betty. We partnered with the Centre for Appearance Research to produce a major research project investigating how body confidence issues can impact on our everyday lives.
More than 60,000 users have taken part in our online body confidence survey, making it one of the biggest research projects of its kind in the UK. The Centre for Appearance Research said: “This will be invaluable, not only for developing new resources and programmes to help people living with appearance-related conditions, but also for campaigning around body image issues and raising awareness about the need for continued investment in this important field.”
We also produced Judging by Looks, a game to test your perceptive powers by asking you to make snap judgements about total strangers, which was played more than 50,000 times in the month after launch.