Maverick produced digital elements of the recent Act on CO2 campaign for the Department of Energy & Climate Change. Maverick brought on board four of the channel’s faces and made a number of films highlighting humerous ways of reducing their carbon footprint.
George Clarke (The Home Show, Restoration Man) stripped off to promote taking showers instead of baths, Olivia Coleman (Peep Show, Green Wing, That Mitchell & Webb Look) found an innovative way to grow her own fruit and veg, Mark Dolan (Balls of Steel, The World's Shortest Man and Me) left the car at home with a unique form of transport, and Aggie MacKenzie (How Clean is Your House?) extolled the virtues of recycling household waste.
The films initially sat in a specially created area of the 4Homes website, alongside an interactive map allowing users to share promote carbon reduction schemes they were involved with, and information on how easy it is to reduce our carbon footprint.